Allan Jones & Marco Livingstone
Allan Jones, interviewd by Marco Livingstone

Alexander Streitberger
Coup de Fil à Pierre Restany
Marcel Broodthaers and Nouveau Réalisme

Rogier Schumacher
Signing the world.
Pop Art In Museumjournaal

Carl Jacobs
Consuming America.
How Belgian art met and incorporated American Pop.

- Carl Jacobs
In 1962, Karel Geirlandt already mentioned the American School in the introduction of an exhibition catalogue. It was the forerunner of what would become a major shift towards the Anglo-Saxon art world. Almost immediately after seeing a George Segal show in Paris, 1963, some young artists, curators and collectors started to become interested in this new form of art. They jumped the bandwagon and by 1964 Pop had been incorporated in major exhibitions in Belgium and it's neighbours. Marcel Broodthaers claimed he became visual artist, Jean Antoine started to make films on the American Pop artists and Evelyne Axell started to paint Pop. Pol Mara and Paul Van Hoeydonck were two Belgian additions to the 1965 Pop art exhibition in Brussels. Later on, the American Pop language of consumerism and industrialism became even more natural to a young generation of artists. In this lecture, we will sketch the history of the reception of international Pop art in Belgium. We will also focus on some artists who incorporated the Pop language in their own body of work. Until 1968, when Vietnam stained the American reputation and the innocent looking popular consumerism which Pop romanticized started to become part of a general critique and lose of interest in American society.